Posts Tagged ‘reputation enhancement’
Why Brands Should Think Reputation Marketing, Not Reputation Management, To Win The Future
A brilliant article by Steve Olenski highlighting the importance of looking after your online reputation. In the article he emphasizes how it should be used as a powerful marketing tool and not simply a crisis management exercise. Enjoy… Somewhat ironically, the term “reputation management” doesn’t have the greatest reputation. Many brands and business owners…
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